Deveaux New York was founded in 2016 by Matthew Breen and Andrew Tsao. The brand started as a menswear collection, but eventually launched a womenswear line in 2018 after announcing Tommy Ton as Creative Director.  Deveaux's goal is to reimagine the classic American luxury uniform into its modern day form - not trendy, but still modern; not streetwear or heritage, but refined and unique. The collections are also sampled and manufactured in the United States.

Tommy Ton was best known for his work as a street style photographer and fashion blogger (Jak & Jil). He covered the fashion industry for the likes of Style.com and GQ, and eventually started his own website that housed more than 15,000 of his photographs taken over the past decade. His credible reputation and personal work circulated through the industry and soon enough, he was attending top-tier fashion shows, sitting front row among the best fashion bloggers. Ton still shoots campaigns for other high end brands and Vogue today, but his main priority lies with Deveaux. His deep knowledge of streetwear has helped him bridge the relationship between the runway and consumers. 

With Breen leading business development, Ton spearheading creative direction, and Tsao as Head Designer, this diverse team has the background to take the brand to new levels. 

Deveaux

Fear of God was officially launched in 2013 by founder, Jerry Lorenzo Manuel Jr. (son of professional baseball player and coach, Jerry Manuel). As a child, Jerry Lorenzo's family moved frequently to stay close to his father, and throughout his adolescence, his family lived paycheck to paycheck. Although life wasn't as secure as they'd hoped, the Manuel family remained very close to their Christian faith and made God the center of their household. 

Jerry Lorenzo eventually moved to Los Angeles to attend college, and worked part time as a Diesel stock room employee after classes. He didn't look "cool enough" to be on the sales floor, so Lorenzo spent two years in the stock room understanding product and fit until he finally proved his ability to sell on the salesfloor. Once Lorenzo graduated from Loyola Marymount with his MBA, he left Diesel to work for the Dodgers in hopes of pursuing a career as a sports agent, a familiar space having grown up in a professional baseball household. This role eventually led him to Chicago where he worked for a reputable sports agency and befriended Virgil Abloh.

Lorenzo returned to L.A. in 2008 to find his true passion. He began working as a club promoter in the meantime to bring himself financial security. During these years, he admits to being distant towards God; he even dropped his last name and referred to himself as Jerry Lorenzo because he didn't want to bring shame to his father's name. After becoming a father himeself, he knew he wanted to make a living doing something meaningful and more "honorable" to set an example for his children. At this point, Lorenzo quit the promoting business and took the $14,000 he had in savings to start his own brand, Fear of God.

With no formal design training or history working with fabric and clothing production, Lorenzo was duped and stolen from by people in the industry. During such a disheartening period, his wife gave birth to twin girls, which motivated him to keep pushing for his dream even harder. 

Lorenzo launched his first collection in 2013, during a time when he was refocusing his life and faith. These pieces were inspired by the few secular influences he had as a child - Kurt Cobain, John Bender from The Breakfast Club, and Allen Iverson. The thoughtfully crafted, seasonless pieces made from high end fabrics were described as "solution based" - clothes you can throw on without much thought or effort. Abloh called Lorenzo within weeks after the launch and asked him to share his debut collection with Kanye West. He hopped on a plane to Atlantic City and the rest was history. Kanye invited Lorenzo to work with him on an A.P.C. collaboration in Paris, and later had him working on other projects like his Yeezus tour merch and Yeezy Season One.

After parting ways with Kanye, Justin Bieber approached Lorenzo to help him with his Purpose world tour merch and styling. Although at risk of killing his brand by doing this, Lorenzo felt a deep connection with Bieber, who was going through a spiritual transformation at this time and wanted to represent his overcomings and new-found purpose in all aspects of his tour - even the clothing. Lorenzo ultimately accepted and created unique pieces that ended up being so successful, they were sold in stores beyond just the tour venue - changing the tour merch game entirely.
. 
The name, Fear of God, is a reference to Lorenzo's strong faith, but he dismisses the idea that it is a Christian brand. He says, "It's a brand that represents stuff I like. God just happens to be one of those things." Knowing that fame and success can be fleeting, Lorenzo is humbled by the platform he has been able to build and sees the importance of representing for who he knows put him in this position. He has no desire to be a $100M fashion house, he doesn't even have investors or partners to report to. This gives him the flexibility to create his own release cadence, donate his clothes to the homeless in Skid Row, and do things his own way for the right reasons - living by the values at the heart of the brand. 



Fear of God

Nike

Herno

Founded by designer Antonio Ciongoli in 2017, 18East has established itself as a cornerstone in New York City’s next generation of streetwear. With previous design experience at Ralph Lauren and Michael Bastian, 18East harnesses Ciongoli’s design pedigree alongside his personal inquests. A Vermont native, 90s-inspired outdoor gear is a throughline to many of the brand’s collections alongside other inspirations like baggy skateboard silhouettes and homages to the brand’s production roots in India. 

18 East

Issey Miyake’s Homme Plissé line is centered around the designer’s innovative garment pleating technique that has been a fan favorite of Miyake’s work for decades. Originally developed in 1993 for womenswear, the “Pleats Please” garments are constructed with polyester micro-pleats that are flexible, wrinkle-free and quick-drying. Beyond their practical benefits, Issey Miyake’s Homme Plissé menswear products feature sleek tailor and creative use of the durable fabric. 